How to Start an E-Commerce Business

Finding the right customers for your new e-commerce store requires a bit of thinking outside the box. Everything starts with having the proper mindset. The focus should be on providing value, not just selling. Here are the most important ideas you should consider.

1. Figure out what you want to sell first.

Start by identifying what products or services you plan to sell. You need to understand your demographic, because this will allow you to choose the products that are perceived as being valuable by your target audience. Then, evaluate the quality of the products, and build a great-looking website. Do your best to create a high-value sales proposition.

2. Use Pay-Per-Click (PPC) advertising to test your products.

Yes, your products may be of the highest quality, but if people don't buy them, you are going to lose a lot of money. So, use Google AdWords to determine if there is a real demand for what you are trying to sell.

Discover, and then use your competitors' best keywords. If you sell eyeglasses, for example, type in "buy eyeglasses" in Google's search box, and explore the results on the first three search results pages. Capture screenshots of all the ads that show up on those pages. Then, visit your competitors' landing pages to discover their content. Write down all their ideas that seem relevant to your e-commerce business.

It's time to gather some keywords! Plug your ideas into Google's Keyword Planner, and then explore each suggestion. You want to keep the keywords that are relevant, have a decent monthly search volume (ideally, over 100 monthly searches) and a moderate competition.

If you see that people don't bid on a specific keyword, chances are that it doesn't make anyone any money, so avoid it. On the other hand, keywords that have high cost-per-click values are profitable for sure; otherwise, your competitors wouldn't invest their money into them.

Start with 10 keywords, optimize your campaign manually, and then move on from there. If you run into trouble, don't forget that Dash Commerce can help you set up and maintain a profitable PPC campaign.

3. Adjust product prices.

If you import products from a good supplier, you are probably going to have a decent profit margin. Use that to your advantage; people are willing to buy from another e-store if it has high-quality products and sells them at lower prices. Always keep an eye on your competitors' prices.

4. Improve your online presence.

Many people launch decent e-commerce websites, add their products to them, and then wait for miracles that never take place. If you want to see results fast, you will need to promote your e-store using pay-per-click and search optimization campaigns.

Always remember that your website and landing pages are the portals through which customers may enter and purchase your stuff or leave for good. So, keep the information on your landing pages simple and straightforward.

Add a blog to your site and then write articles that target long-tail keywords. Aim to publish a well-researched article each week, and you will soon discover that the number of monthly website visitors grows.

5. Get Started Today.

By working with a specialized company, you can have a professional-looking, fully functional website that is loaded with all your products within a week. Then, use clever online advertising methods that will help differentiate your company from its competitors. Just follow the steps highlighted in this article, and we guarantee you will be well on your way to success.