With content marketing, people create various forms of content such as blog articles, infographics or product videos, and then share them on the web with the goal of attracting new visitors to their e-commerce sites, converting them into customers.
If you focus on the right things, content marketing can help your e-commerce business get the attention it needs, and thus improves your bottom line. Here are some tips that will show you how to create content that attracts new customers and accelerates sales.
Become a leading voice in your industry. To achieve this goal, learn from the best: talk to industry experts, watch your competitors' webinars, and browse through industry-related YouTube videos. Each content piece you are creating should prove your expertise. Do not forget that the primary goal of your content is to provide value to your customers; that's what you should always focus on.
Unfortunately, many e-commerce store owners prefer to create content using information they're already familiar with, rather than doing their research, and then crafting the type of content that people want to consume. Being the founder and CEO of Dash Commerce, it is important for me to write articles that help people and businesses understand how our website design, content creation and search optimization services can help clients get e-commerce sites, which have the chance to succeed.
To achieve the best results, try to look at your business from the perspective of a potential customer. If I were to start an e-commerce site, I'd want it to run fast, have a mobile-ready design, and all the functionality you'd expect from a modern e-store. So, I would choose a web design company that can help me achieve those goals. To convince me, that company would need to create content that teaches people how to improve website speed, highlights the advantages of mobile-friendly sites, and so on.
Just think about the kind of conversations you'd have with your customers if you were talking with them about your business. Then, replicate that dialogue in your articles. Does your content ask pertinent questions, and does it provide relevant answers? How can you ensure that your website visitors find answers to their product-related questions when they are at the top of your sales funnel?
Always remember that people who may be interested in buying your products or services are likely to have lots of questions. Some of them may be able to understand how to use your product right away, while others may need more information to figure out how it works.
Successful content marketing pieces will almost always provide some sort of new insight into your products or services. I know your products may not change overnight, but this doesn't mean that you can't come up with innovative ways to use them.
Contact some of your clients, and then craft several case studies that show how your products are being used in real world situations, for example. Case studies are a great way to promote your business, highlighting the way in which your e-store can help customers in a very visual way.
Don't forget to keep things simple and straight to the point; your content should be as easy to digest as possible. Furthermore, your readers don't have the time, or simply don't want to spend half an hour reading your latest content piece. So, make sure that each one of your articles solves a pressing problem your past, current, and future customers may have, and does it efficiently. When this happens, you are going to improve the way people view your business, and sales will grow.