Search engines give e-commerce stores that include professionally written content a higher priority in their search results. Fresh content can help potential customers discover your site, and then purchase your products. Nevertheless, finding the hottest industry trends and topics, writing high-quality content pieces that discuss them, and then promoting those articles efficiently is a time-consuming task.
Our procedure starts with a free website content audit. In a nutshell, we evaluate the existing content: articles, landing pages, product descriptions, etc. and then we rewrite it (if needed). We will also use our content gap tools to research new keywords and blog ideas that will complement the information that's already available on the site.
It's time to audit your main competitors' websites. We want to find out what type of content they create, and what results they are getting from it. Then, we'll create a content marketing plan, and we will start to implement it as soon as you approve it. Besides blog posts, we can create product buying guides, e-books, industry-related infographics, long-form content, and more.
The last step of the process is content distribution, and it helps you get the best results out of your content. Your articles will be shared all over the web using email marketing, messages that are posted on the most popular social media platforms, etc.
Use Dash Commerce's content creation services to differentiate from your competitors and grow your e-store! Find out how our award-winning content creation team can help your e-commerce business thrive.